For over 50 years, the much-loved Octagon Theatre has been the proud centre of culture and creativity in Bolton. Entering a new era with a multi-million redevelopment, we had the privilege of creating a new brand for the North-West icon.

Telling people’s story in an open and accessible way is at the very heart of the Octagon, putting people at the forefront of a welcoming and down-to-earth new brand was key to capturing the true essence of the Octagon.

Shapes form a key part of the brand, representing movement and diversity which is woven throughout the make-up of the Octagon. They are also integral to performances at the Octagon as the theatre’s auditorium can be rearranged in numerous configurations to adapt for various shows.

Bold and simple brand messaging was developed which existing and prospective audience members would instantly relate to and get a sense for the character of the refreshed Octagon.

A critical characteristic of any new brand is longevity, even more so with a theatre which would be ever-evolving with new and ambitious productions each season. Using the flexible brand, we developed a bespoke toolkit which allows the Octagon to embark on a bold new era with consistency, integrity and confidence.

Crafted at Design By Day.