Uber for Business is the B2B arm of the world’s largest and most successful transportation and food delivery brand. In 2022, we were approached by Uber for Business to create a global integrated marketing campaign to drive the sales of gift cards and vouchers over the holiday period.

After the previous two years’ festive periods had been marred by the pandemic, the campaign was centred around the joy of coming together. Being the corporate arm of the business that doesn’t often get to present itself as very playful, the holiday period was a perfect opportunity to amplify a celebratory feel. We elevated the brand’s well-known illustrations with festive additions and animation to bring a distinct and fun feel to the campaign visuals.

The copywriting and creative emphasised the joy of gathering with colleagues and customers, no matter where they are, to enjoy their favourite food, made simple by gifting with Uber.

After a successful UK launch, the campaign was rolled out worldwide and received positive engagement globally. The campaign resulted in a surge of gift card and voucher sales over the festive period, along with a spike in onboarding of new users.

Crafted at Don’t be Shy.